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Why Packaging Matters: The Role It Plays in Your Business Journey

March 19, 2024

If this were a debate, it’d be titled “Packaging Material Can Make or Mar Your Business, True or False?” In the world now, how your customers receive their packages from you is essential; that’ll more than likely determine whether they’ll be returning customers.

In this blog, we will explain why your business needs packaging materials, the types of packaging materials, and the best place to source packaging materials.

Reasons Your Business Needs Packaging Materials

  1. Branding ✅  

Customized packaging materials can do wonders for your business branding. When people see your items in your packaging, they instantly recognize your brand. This helps in building brand recognition and making your business more memorable.

  1. Protects Your Items

Packaging materials play a crucial role in protecting your items from damage during transit, keeping them intact, and ensuring that your customers receive them in great shape.

  1. Makes shipping easier

Every time you use the the appropriate packaging materials to package your items, your shipping journey is easier, with no weight discrepancies, hardly any case of damage during transit, and lots more. Using packaging materials gives you peace of mind.

Types of Packaging Materials

If you have always thought packaging materials were just boxes, read this because we will show you the light. There are two categories of packaging materials: external & internal packages.

External packaging includes bubble mailers, poly mailers, and boxes while Internal packaging materials include packaging peanuts bubble wrap, shredded papers, etc.

You may want to read the full article we put together on the different types of Packaging materials and their uses.

Types of Packaging Materials and Their Uses

Best Place to Source Packaging Materials

Terminal Africa provides you access to all the packaging materials you need for shipping, at the best possible rates ever. Starting from as low as N100 you can purchase these materials from our Paystack store, you can check them out here.