About Terminal Africa

We’re revolutionising the way Africans send parcels globally. Terminal Africa is a digital network of the best local & international logistics platforms, built to help African businesses and individuals ship globally with ease.

‍

We are seeking a proactive and strategic Business Acquisition Lead to drive the identification, engagement, and onboarding of new merchants/customers. This role requires a blend of market insight, relationship-building, data-driven decision-making, and cross-functional collaboration to scale our merchant base and contribute to business growth.

1. Market Research & Analysis

• Conduct in-depth market research to identify and evaluate potential merchant segments, industries, and geographic opportunities.
• Monitor and analyze competitor activity, customer trends, and market dynamics to refine acquisition strategies.
• Provide insights that guide product positioning and go-to-market efforts.

2. Prospecting & Outreach

• Identify and target high-potential merchants using a variety of lead generation techniques (online platforms, events, referrals, partnerships, etc.).
• Develop and execute targeted outreach strategies to engage, qualify, and convert new business leads.
• Build and maintain a strong pipeline of potential clients.

3. Relationship Building

• Build and nurture long-term, trust-based relationships with merchants from first contact through onboarding and beyond.
• Serve as the primary point of contact, ensuring merchants receive timely support, guidance, and feedback.
• Act as a trusted advisor to merchants, ensuring alignment with their business goals and needs.

4. Cross-functional Collaboration

• Collaborate with Marketing to develop campaigns and materials that support merchant acquisition.
• Partner with Product and Customer Success teams to ensure a smooth onboarding experience and alignment with customer needs.
• Provide feedback from the field to help improve internal processes, product offerings, and customer experience.

5. Data Analysis & Reporting

• Use data to monitor performance, optimize strategies, and report on key acquisition metrics (conversion rates, pipeline value, acquisition costs, etc.).
• Develop actionable insights based on data trends and merchant feedback.
• Prepare regular reports and dashboards for leadership and key stakeholders.

6. Compliance & Risk Management

• Ensure all merchant onboarding activities comply with company policies, industry standards, and regulatory requirements.
• Conduct risk assessments for new partnerships and escalate concerns as necessary.
• Maintain accurate records and documentation of all acquisition activities.

• Bachelor's degree in Business, Marketing, Economics, or a related field.
• 3+ years of experience in business development, sales, or customer acquisition (preferably in a B2B or tech-driven environment).
• Strong analytical and research skills, with the ability to translate insights into strategic actions.
• Excellent communication and interpersonal skills.
• Proven ability to manage multiple prospects and close deals in a fast-paced environment.
• Proficiency in CRM tools and data reporting platforms.
• Strong organizational and time-management abilities.
• A self-starter with a growth mindset and collaborative spirit.

Preferred Qualifications:

• Experience working in a startup or scaling company.
• Knowledge of the logistics, tech, or e-commerce space is a plus.

• Be part of a fast-growing African startup
• Work on exciting projects that impact real businesses
• Capture the story of African businesses connecting with the world
• Flexible working arrangements, opportunity for long-term partnership
• Creative freedom and room for your ideas
• Competitive compensation