At this point in 2022, we probably don’t have to tell you that you need a website for your business. However, if for some reason you’re still not sure as to whether a website is worth all the hype or not. Here are 4 reasons why you should consider getting one today!
To increase sales
There are over 2 billion people on the internet! That’s a huge market you can tap into. With a website, any potential customer from any part of the world can contact and patronise your business. Brands like Alibaba, Amazon & Netflix are not physically located here in Nigeria, but we are able to use and pay for their services thanks to their websites.
With more people opting to use the internet to find or purchase goods and services, a website is a highly valuable asset for any brand looking to boost sales in these modern times. Also, chances are your competitors already have websites or are seriously thinking about getting one. So don’t be left behind.
To save costs
Having a website means that your business is more or less available 24/7 without having to hire any extra staff! A website is always there to help people access information about the products or services you offer and even take in orders when the physical business location is closed. For example, you can always order a phone on the Apple website regardless of whether your local Apple store is opened or closed.
A website for your business can also save you money on reaching and educating potential customers about what you do. Rather than relying on expensive traditional methods like printing flyers, brochures and advertising in newspapers or billboards, with a website you can market your business online using digital means at a fraction of the costs e.g social media ads, influencer or affiliate marketing etc.
Build a reputation
Think of any well renowned or successful business today, irregardless of the industry, and you’ll discover that it has own website. This is because people are more likely to be suspicious of a brand that doesn’t have a website. A website increases your businesses online presence / digital footprint allowing people to find you easily on the internet which makes your brand more trustworthy. For any company with serious ambitions about the future, a website is a worth while investment.
A website can also be a great way for people to refer your business to other potential customers. It can showcase reviews from other customers and gives people a fast and direct way to access your services which will greatly improve customer loyalty. Nowadays, many customers prefer searching online for the goods and services they require, so your business website can be a popular hub for these kind of online buyers looking for what you offer.
Improve your process
Maintaining a website can be a great way to learn more about your customers and improve the quality of the service you offer. For starters, you can learn which products or services are the most popular among your users by monitoring your sites visitor information. Customers can also share feedback with you via your website, enabling you learn from mistakes and better optimise what you offer them.
Your website can also help with updating your customers on new products, price changes and any other relevant updates they might need to know about. This can be done via online newsletters and pop ups on website in a fast and cost effective manner. Including features such as blog posts, videos, tutorials, live chats and even podcasts to your site allowing you to engage better with your clients.
So there you have it! If you’re interested in getting an affordable, functioning website for your business, you can get started here.